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With this association, 亚博体育官网首页sure TileEx becomes the exclusive tile adhesive partner for LSG, allowing 亚博体育官网首页sure to leverage much coveted visibility and relevance at the marketplace. With Uttar Pradesh (U.P.) being one of the major markets for 亚博体育官网首页sure, it was a natural choice to partner Lucknow Super Giants franchise who have reached the play-off stage twice in the last 3 seasons. The strong performance of the team and the endearing acceptance of popular India regulars like Rishab Pant, Ravi Bishnoi, Avesh Khan and international marquee players like Nicholas Pooran, David Miller and Mitch Marsh make this association an exciting combination of skill and expertise, just like the 亚博体育官网首页sure Tile Ex product.

Speaking on this collaboration, Kaushal Mehta, Managing Director, Walplast, said: 鈥淲e are thrilled to partner with Lucknow Super Giants, a team that embodies resilience and determination. Cricket is more than just a sport in India鈥攊t is a passion that unites people across generations. This partnership allows us to reach millions of cricket fans while reinforcing our commitment to providing top-quality construction solutions with 亚博体育官网首页sure TileEx. Just as a strong foundation is key to a winning team, the right construction materials are essential to building structures that last.鈥�

Aniruddha Sinha, Senior Vice President - Marketing, CSR & Business Head - P2P Division, Walplast added: 鈥淐ricket holds a special place in the hearts of millions of Indians, and IPL is the perfect platform to engage with our audience. Partnering with LSG is an exciting opportunity to enhance 亚博体育官网首页sure Tile Ex brand visibility and build a deeper connection with customers who trust our products in their everyday lives. With this collaboration, we aim to integrate our brand seamlessly into a multi-media, multi-platform cricketing experience, reaching homeowners, builders, and the construction eco-system community.鈥�

Vinay Chopra - COO, Lucknow Super Giants stated: "We are pleased to welcome 亚博体育官网首页sure Tile Ex as our Official Partner for IPL 2025. Their expertise and strong market presence make them a valuable addition to our team鈥檚 partnerships, and we look forward to a successful association."

The partnership will also include multiple consumer and brand engagement activities throughout the IPL season.

This association marks an exciting chapter for 亚博体育官网首页sure, bringing the brand closer to millions of cricket enthusiasts while reinforcing its leadership in the construction materials industry.