Greenply wraps India鈥檚 transit hubs in high-impact brand campaign
09 May 2025 CW Team
Greenply Industries has launched a nationwide transit media campaign across Mumbai, Bangalore, Chennai and Kolkata, integrating its brand into high-footfall public transport networks. As a key highlight, Lower Oshiwara Metro Station in Mumbai has been renamed 鈥淕reenply Lower Oshiwara鈥�, giving the brand daily visibility among lakhs of commuters.
The campaign also includes full metro train wraps in Chennai, bus wraps in Bangalore, and queue shelter branding in Mumbai and Kolkata. By embedding itself into everyday urban mobility, Greenply aims to build deep consumer recall, especially in a long decision-cycle category like interior infrastructure.
鈥淲hether someone sees our brand on buses, shelters, stations or trains, the goal is to blend into the rhythm of urban life,鈥� said Yatnesh Pandey, Vice President 鈥� Marketing, Greenply Industries.
The move follows Greenply鈥檚 previous OOH innovation鈥擠elhi鈥檚 鈥榋ero Emission鈥� bus shelters made from eco-friendly E-0 plywood. The latest initiative reinforces the brand鈥檚 promise鈥擧ar Zarurat Ka Reply鈥攚hile ensuring it remains top-of-mind when purchase decisions arise.