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ClickPost, a leading logistics intelligence platform, has launched Atlas, a subscription-based benchmarking tool designed to transform how e-commerce brands strategise logistics. Powered by ClickPost鈥檚 proprietary network, which processes over 50 million shipments each month, Atlas enables brands to benchmark key operational metrics in real time against industry peers and standards.

Unlike traditional dashboards, Atlas delivers comparative insights鈥攆rom fulfilment speeds, RTO rates and average order values to city-level delivery times and sales data鈥攁llowing brands to identify operational gaps and capitalise on regional growth opportunities.

鈥淲ith Atlas, brands can benchmark logistics with the precision of global leaders,鈥� said Naman Vijay, Co-Founder & CEO, ClickPost. 鈥淚t offers more than visibility鈥攊t鈥檚 a blueprint for dominance.鈥�

An Atlas study highlighted that Maharashtra contributed Rs 221.41 crore in invoice value to the Beauty & Personal Care sector, revealing the platform鈥檚 potential for unlocking regional insights.