Magma expands portfolio with MagFix
18 Jan 2024
3 Min Read
CW Team
B2B manufacturing and supply chain enablement platform for building materials, Magma is thrilled to announce its expansion into the adhesive market with the launch of MagFix. This move is a strategic initiative to enhance its portfolio and provide comprehensive solutions to manufacturers, complementing its existing offerings.
Founded in February 2022, Magma is a B2B supply chain enablement startup operating in the building and construction materials space, acting as a full-stack solution for factories for their raw material, energy, infra and market linkage requirements. Magma?s vision is to build the modern factory stack for manufacturers in Asia & leverage the China+1 manufacturing shift. The company is backed by leading global VCs like General Catalyst & Accion Venture lab and is on track to close this financial year at annualised GMV run rate of INR 300 crores.
MagFix stands out as a high polymer modified, cement-based tile adhesive meticulously crafted to meet the evolving needs of the construction industry. Its superior formulation offers unparalleled performance in adhering to tiles and natural stones, making it an ideal choice for tile manufacturers seeking reliability, durability, and ease of use. MagFix, with its two specialized grades ? MagFix Ultra and MagFix Supreme ? is designed to meet the diverse needs of the manufacturing sector, providing secure and lasting bonds for tiles and stones in various applications.
?With India experiencing a significant surge in construction and infrastructure projects, MagFix arrives as a solution perfectly aligned with the dynamic needs of the market. As the industry witnesses unprecedented growth, MagFix emerges as the go-to adhesive to elevate the quality and longevity of construction projects.? said Ashish Jani, Chief Operating Officer at Magma.
Magma understands the importance of diversifying revenue streams for its customers. With MagFix, tile manufacturers have the opportunity to expand their product offerings and provide customers with a comprehensive solution for their tiling needs. This strategic move not only adds value to Magma's product line but also opens new avenues for revenue growth for tile manufacturers as they bundle MagFix adhesives with their tile products.
"Introducing MagFix is a natural progression for Magma as we continue to evolve and meet the growing needs of our clients," said Neal Thakker, Founder and CEO at Magma. ?Having built multiple bulk verticals in the past one year, this strategic move into adhesives enhances our ability to offer a complete solution to our clients, reinforcing our commitment to being a partner in their success. MagFix is not just an adhesive; it's a strategic addition that transforms our customers' factories into comprehensive solutions providers.?
On a group level, Magma views the entry into the adhesive market through MagFix as a highly strategic move for margin expansion. By incorporating adhesives into its product offerings, Magma is poised to provide a one-stop solution for manufacturers, streamlining their procurement process and ensuring compatibility across multiple components of their projects. This move not only strengthens Magma's position as a comprehensive manufacturing services provider but also opens new avenues for revenue growth.
B2B manufacturing and supply chain enablement platform for building materials, Magma is thrilled to announce its expansion into the adhesive market with the launch of MagFix. This move is a strategic initiative to enhance its portfolio and provide comprehensive solutions to manufacturers, complementing its existing offerings.
Founded in February 2022, Magma is a B2B supply chain enablement startup operating in the building and construction materials space, acting as a full-stack solution for factories for their raw material, energy, infra and market linkage requirements. Magma?s vision is to build the modern factory stack for manufacturers in Asia & leverage the China+1 manufacturing shift. The company is backed by leading global VCs like General Catalyst & Accion Venture lab and is on track to close this financial year at annualised GMV run rate of INR 300 crores.
MagFix stands out as a high polymer modified, cement-based tile adhesive meticulously crafted to meet the evolving needs of the construction industry. Its superior formulation offers unparalleled performance in adhering to tiles and natural stones, making it an ideal choice for tile manufacturers seeking reliability, durability, and ease of use. MagFix, with its two specialized grades ? MagFix Ultra and MagFix Supreme ? is designed to meet the diverse needs of the manufacturing sector, providing secure and lasting bonds for tiles and stones in various applications.
?With India experiencing a significant surge in construction and infrastructure projects, MagFix arrives as a solution perfectly aligned with the dynamic needs of the market. As the industry witnesses unprecedented growth, MagFix emerges as the go-to adhesive to elevate the quality and longevity of construction projects.? said Ashish Jani, Chief Operating Officer at Magma.
Magma understands the importance of diversifying revenue streams for its customers. With MagFix, tile manufacturers have the opportunity to expand their product offerings and provide customers with a comprehensive solution for their tiling needs. This strategic move not only adds value to Magma's product line but also opens new avenues for revenue growth for tile manufacturers as they bundle MagFix adhesives with their tile products.
Introducing MagFix is a natural progression for Magma as we continue to evolve and meet the growing needs of our clients, said Neal Thakker, Founder and CEO at Magma. ?Having built multiple bulk verticals in the past one year, this strategic move into adhesives enhances our ability to offer a complete solution to our clients, reinforcing our commitment to being a partner in their success. MagFix is not just an adhesive; it's a strategic addition that transforms our customers' factories into comprehensive solutions providers.?
On a group level, Magma views the entry into the adhesive market through MagFix as a highly strategic move for margin expansion. By incorporating adhesives into its product offerings, Magma is poised to provide a one-stop solution for manufacturers, streamlining their procurement process and ensuring compatibility across multiple components of their projects. This move not only strengthens Magma's position as a comprehensive manufacturing services provider but also opens new avenues for revenue growth.
Next Story
unWOOD transforms plastic waste into durable wood alternative
unWOOD, a breakthrough innovation, is converting hard-to-recycle plastic waste into a durable alternative to natural wood. Developed through a proprietary process called Intelligent Compounding, unWOOD uses a Macro Molecular Fiber Matrix (MMFM) structure to replicate the strength, look, and feel of hardwood鈥攚ithout the environmental cost.Conceptualised by Dr Babu Padmanabhan, the material addresses key flaws in traditional plastic recycling by consuming minimal energy, using zero water, and generating no microplastics. 鈥淎ny application that introduces plastics into areas where it cannot be..
Next Story
H盲fele launches Matrix undermount runners range
H盲fele has introduced its new Matrix range of undermount runners, designed to enhance drawer motion across kitchens, wardrobes, bathroom units, and more.Available in four weight capacities and a wide range of lengths, the Matrix undermount runners support diverse drawer designs. The 40 kg and 60 kg variants feature synchronised technology for superior motion and drawer stability. All runners come with an integrated soft-close mechanism to ensure smooth and noiseless operation.This in-house range is ideal for kitchen cabinets, bed storage units, living room furniture and bathroom drawers, offe..
Next Story
India's first AI-integrated campus announced in Noida
Yashoda Hospital and Bhutani Infra have announced plans to develop India鈥檚 first fully AI-integrated mixed-use campus in Greater Noida West. The upcoming project will feature a hospital, retail spaces, offices, SOHOs, serviced apartments, and a hotel鈥攁ll operating within a self-learning, generative AI-powered ecosystem.The AI-first campus will integrate real-time data systems, predictive analytics, and adaptive infrastructure to offer personalised experiences across functions. From AI-enabled footfall tracking and dynamic energy optimisation to smart F&B and retail insights, the develo..
