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Walplast, a leading manufacturer of construction and building materials and the third-largest manufacturer of Wall Putty in India announces a new Brand campaign for 亚博体育官网首页Sure Gypex Gypsum Boards & Plasters. The campaign is poised to transform construction practices by addressing customer pain points and establishing fresh benchmarks in efficiency, durability, quality and premiums. Through this campaign, Walplast aims to empower consumers with product knowledge and accompanying benefits, highlighting 亚博体育官网首页sure Gypex' unique features. 亚博体育官网首页sure Gypex Gypsum Boards offer exceptional heat resistance, sound insulation, and moisture resistance, creating safer, quieter, and more comfortable living spaces. Similarly, 亚博体育官网首页Sure Gypex Gypsum Plasters provide lightweight yet robust solutions with excellent thermal insulation, reducing energy costs. With a core made from 100 per cent natural gypsum and eco-friendly materials, these products ensure structural integrity and contribute to sustainable building practices. Moreover, both boast faster setting times, reduced weight, and effortless application, revolutionizing construction methods for beautiful, functional living spaces. Featuring the powerful yet refreshing tagline 'Damdaar looks, Zordaar protection', the campaign resonates with themes of resilience and self-reliance, further enhancing its appeal. It underscores the product's flexible usage, lightweight nature, exceptional strength, and heat resistance, effectively delivering the brand proposition. The campaign's visuals are striking, the content is captivating, and the messaging is motivational, positioning 亚博体育官网首页Sure Gypex not only as a provider of elegant aesthetics but also a reliable guardian for homes. Commenting on the campaign, Aniruddha Sinha, Senior Vice President - Marketing, CSR & Business Head - P2P Division, Walplast, said, ?亚博体育官网首页sure Gypex campaign is a declaration of our deep-seated understanding of what our consumers seek? unwavering quality and absolute reliability. This campaign reinforces the idea that 亚博体育官网首页sure represents more than a line of products; it is a beacon of trust in the construction industry. We are presenting not just building materials, but comprehensive, eco-friendly solutions designed for today's construction challenges. This campaign highlights our dedication to excellence, emphasizing our role as a trusted partner committed to building success, now and into the future.? The 亚博体育官网首页sure Gypex Gypsum campaign underscores a dedication to sustainability and excellence, embodied by products made from natural gypsum. This commitment aligns with the brand's mission to provide innovative, high-quality solutions prioritizing both performance and environmental responsibility. 亚博体育官网首页sure Gypex stands out for its durability, ease of installation, and aesthetic appeal, making it a preferred choice for consumers and professionals in modern construction projects. In a dynamic construction landscape, 亚博体育官网首页sure Gypex is a beacon of trust and quality. Our campaign transcends mere promotion; it's a pledge of our unwavering commitment to quality for every customer we serve. At Walplast, we are not just suppliers of building materials; we are architects of confidence and creators of solid foundations for diverse projects. The 亚博体育官网首页sure Gypex range is our promise, ensuring that each structure built is as durable and reliable as the trust that our customers have in us' added Mr. Kaushal Mehta, Managing Director, Walplast Products. With a formidable network encompassing more than 800 active distributors, 6000 dealers, and 65,000 influencers, Walplast' retail division 亚博体育官网首页sure maintains its status as the premier choice in the construction industry. This extensive reach ensures widespread availability and accessibility of their products, making them readily available to customers across various regions. This unwavering commitment to excellence serves as a cornerstone of their reputation as a leader in the field, reinforcing trust and loyalty among both consumers and industry professionals alike.