亚博体育官网首页

Tata Tiscon has been a leader in TMT rebars for two decades.Launched in December 2000, Tata Tiscon, India鈥檚 best-known rebar brand from the house of Tata Steel, has grown to become the largest B2C brand in the company鈥檚 portfolio with a market share of 14 per cent and revenue of ~ Rs.70 billion.Tata Tiscon rebars contain pure, high-strength steel, made from virgin iron ore. The steel is purified using the best intermediary processes and a lower impurity content gives it uniform properties across length. Over the years, the brand has launched multiple campaigns to educate and target the evolving needs of the homebuilder. The most successful campaigns by the brand have been the 鈥楢toot Jod鈥� campaign in 2005-06, followed by the 鈥楯oy of Building鈥� and 鈥楽D Man鈥� campaigns launched in 2012 and 2017 respectively.Since inception, Tata Tiscon has emerged as a market leader with its customer-first approach, innovative product range and continuous nurturing of the distribution channel. It reshaped the category by being the first rebar brand to be sold on an e-commerce platform鈥擳ata Steel Aashiyana鈥攁nd is also the first rebar brand to introduce customer service, engineer service and a digital platform, Sampoorna, for channel partners. A well-established network of over 6,500 dealers ensures that Tata Tiscon enjoys a prominent market share while selling across the length and breadth of the country. Tata Tiscon has introduced several breakthrough innovations in the retail ecosystem, like selling by piece, transparent pricing through recommended consumer price (RCP) alongside innovative products like Superlinks (machine-made stirrups) that enhance quality of construction. The brand is also credited with many firsts, such as being the first brand to offer life-insurance covers, a loyalty programme called 鈥楢toot Rishtey鈥� for dealers and even the 鈥楳ITR鈥� programme for masons. Tata Tiscon makes its presence felt in the online market too. Its products are available on Aashiyana a next-gen shopping platform for new-age millennials wanting to build their own home.  鈥淲e are delighted that Tata Tiscon has completed 20 glorious years in India,鈥� says Sanjay S Sahni, Chief of Marketing & Sales, Branded Products & Retail, Tata Steel. 鈥淚n the past two decades, Tata Tiscon has revolutionised the category through various initiatives such as enabling rebars to feature in the B2C portfolio, giving the power of choice to end-users and being the first rebar brand to go online with Tata Steel Aashiyana. We have consciously invested in educating customers so they can make informed decisions while buying a home or building infrastructure. We are proud to be a part of this successful journey and will continue to strive for customer satisfaction and superior products.鈥滻n addition to products, the Golden 亚博体育官网首页 Consumer programme and Tata Basera offers will be driven further to provide even more value to consumers.Indeed, Tata Tiscon is poised to achieve many more milestones in the future. The brand will continue its efforts to be an integral part of the homebuilding journey of consumers and drive the message of sustainability through its 鈥楪o Green鈥� initiatives.(Communication by the management of the company)