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Established in 1968 as a partnership firm under the name Krishna Electrical Industries, KEI鈥檚 prime business activity entailed manufacturing house wiring rubber cables. Today, it has grown into an empire with a global presence, offering holistic wire and cable solutions. The company鈥檚 products serve customers globally in 59 countries, through a rich network of 16,000+ channel partners. Headquartered in New Delhi (India), the company offers an extensive range of cabling solutions. It manufactures and markets extra-high voltage (EHV), medium voltage (MV), and low voltage (LV) power cables, solar cables, communication cables and more. The company has emerged as a one-stop-shop for products and services, serving both the retail and institutional segments. Verticals and clientele KEI supplies a range of cables to a number of industries such as power, petrochemical, cement, steel, infrastructure telecommunication and fertiliser industries, and many more. The company is a registered vendor for both Indian and overseas EPC contractors like ABB, Siemens, BHEL, Areva, Alstom and McDermott as well as for over 200 large Indian companies like Reliance Industries, Adani Group and Tata Power encompassing almost all industrial sectors. KEI has also diversified its operations and now has a fully established EPC division to execute turnkey projects for various utilities. The company offers a comprehensive range of services, including engineering, consultancy and project management, ranging from conceptualising to commissioning for core sectors like power refineries, petrochemicals, mining, cement and steel. It provides end-to-end customer solutions from engineering to designing, supply and installation of products. There are stringent quality control measures carried out under surveillance of a competent team of technocrats and quality enablers. Continuous product innovations and cutting-edge R&D at the in-house labs are what contribute towards constant evolution in our offerings and services. All wires and cables have been accredited and certified by testing agencies across the globe. Journey So Far Five decades of commitment, perseverance and dedication has helped KEI become a catalyst of power with a global presence. The company has, over the years, invested in building flexible manufacturing facilities and expanded its capacities, making it well-poised to garner opportunities emanating from the power utilities, core infrastructure, industrial and building and construction projects across the country and globally. KEI has identified its retail business for driving its next leg of growth. The company aims to scale up retail contribution to 40-50 per cent of overall sales in the medium term, led by 40 per cent growth in housing wires. (Communication by the management of the company)