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Mahindra announces entry into lower HP BHL segment with arthMaster SX Smart50.Mahindra & Mahindra, part of the US$ 19.4 billion Mahindra Group, has introduced its BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader 鈥� Mahindra RoadMaster G9075 and G9595 and Backhoe Loader 鈥� Mahindra EarthMaster SX, VX under the aegis of its Construction Equipment business. Productivity and profitability Speaking on the occasion, Jalaj Gupta, Business Head, Mahindra Truck & Bus and Construction Equipment, said, 鈥淜eeping with our brand purpose for the Construction Equipment business, to guarantee prosperity for our customers, we are now introducing our BSIV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brand and our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.鈥滸upta further added, 鈥淲ith advent of new emission norms for Construction Equipment industry, today we are pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders as well. These tough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers, which is the hallmark of Mahindra鈥檚 product development process.鈥漈he entire MCE BSIV range will have a robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other category leading features. True to the company鈥檚 belief of providing disruptive services, we are reaffirming our assurance of superior performance, higher uptime and lower operating and owning costs, thereby higher profits.Mahindra Construction Equipment (MCE) is a truly Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011. MCE is committed to providing a disruptive customer value proposition of assured higher profits and have a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17 per cent market share). Mahindra EarthMaster BSIV and SX Smart50With the BSIV introduction, the entire EarthMaster Range of Backhoe Loaders is enhanced both in terms of productivity and features. Powered with a reliable 74 HP CRi Mahindra Engine, it now has 13 per cent higher torque compared to BSIII leading to improved machine鈥檚 loader efficiency. With improved hydraulic system which has a higher flow handling capacity, and other improvements leads to overall production capacities improvement of 10 per cent. With quintennial and unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications be it mining, trenching, crushers, building construction or any other work in construction industry. It would be available in two variants 鈥� SX and VX.SX Smart50 is a product in a new low range HP category which is anoptimum solution for the hirer segment. The product is created with proven Mahindra 50 HP Ditech BSIII engine and optimized hydraulics to provide equivalent Backhoe productivity as 74HP. SX Smart50 compliments the requirement of price sensitive customer in a highly competitive low margin segment. New EarthMaster Range comes with ergonomically designed keeping operator comfort at the forefront. With tinted glass, coat hanger, mobile and water bottle holder among others, improved feature packed cabin makes it comfortable and safe to our operators. The aim to provide more profit and property to our customers, EarthMaster range is designed to deliver the lowest maintenance cost in industry within their respective category.(Communication by the management of the company)