Caterpillar revives Trial series with new video
20 Nov 2020
4 Min Read
CW Staff
Continuing the company’s successful Cat Trials series, a total of eight videos which have logged more than 18 million views, Caterpillar released its first new Cat Trial video in four years. The Cat Trial #9: PAC-MAN� takes on the video-gaming world to celebrate Caterpillar’s 95th anniversary, while PAC-MAN celebrates its 40th anniversary, by showcasing Cat® products, technology and services.
“These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,� saysVictoria Keese Morrissey, Global Marketing and Brand Director, Caterpillar. “Challenges the ghosts pose to PAC-MAN strike a unique metaphor for obstacles lurking around each corner of the jobsite. POWER PELLETS represent the role Cat dealer services play in helping our customers overcome these challenges.�
The Cat Trial #9: PAC-MAN plays out on a 162.4-ft x 180.4-ft (49.5-m x 55-m) version of the iconic PAC-MAN gameboard�19,040 per cent larger than the original scale of the maze on the classic arcade screen—and was built and played using the latest Cat equipment as well as grade and remote technology.
Commenting on the collaboration,Yutaka Fuse, Head � PAC-MAN Licensing & Branding Team for BANDAI NAMCO Entertainment Inc(owners of the PAC-MAN brand), said, “We appreciate Caterpillar approaching us and giving a nod to PAC-MAN’s 40th anniversary in a truly unique way, and we were excited to work with them. It’s amazing how Caterpillar’s equipment was able to precisely recreate the iconic PAC-MAN maze in the real world on such a grand scale. We were astonished by the final product.�
Gameboard construction
The original PAC-MAN gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator, eliminating the need for stakes and grade checkers, saving time in the construction. In total, 70 labour hours were required for the 336 to create the life-size gameboard. Roughly 6,880 cu yd (195 cu m) of cut/fill dirt was removed to build the maze that was comprised 151 corners and 4-ft tall (1.2 m) walls. Support equipment to construct the gameboard, also using Cat GRADE with 3D to ensure they followed the same plan, included multiple field prep Cat dozers, Cat wheel loaders, a 323 excavator, trucks and water wagons.
“Cat GRADE with 3D enabled the workers to only handle material one time for digging, loading, hauling and dumping,� explains J Archie Lyons, Creative Director, Global Brand Strategy and Activation for Caterpillar. “Reducing material handling is just one of the challenges our customers face, and Cat Grade technology greatly enhances jobsite efficiency.�
Five Cat 236D3 remote controlled skid-steer loaders, rented from The Cat Rental Store, were used for play to represent PAC-MAN and the four ghosts � BLINKY, INKY, CLYDE and PINKY. PAC-MAN and ghost avatars placed atop the Cat loaders could be seen above the maze walls.
The four-corner POWER PELLETS that put PAC-MAN on the offensive represent Cat dealer services—Customer Value Agreements, Repair Options, Cat Financial and Cat App helping with fleet management, financing and maintenance, Cat Services give customers an extra efficiency boost in the field.
Caterpillar also stayed true to the original game by including fruit bonuses, represented by Cat parts boxes. Fruit is how PAC-MAN earns points, which in turn helps to earn additional lives, like how Genuine Cat Parts allow customers to get more life out of their machines to get the job done.
“As a unique surprise at the end, we wanted to pay homage to the original game, in a way only Caterpillar could. Due to available memory at the time, level 256 experiences an integer overflow and the right side of the board can’t be rendered,� explains Lyons. “We have duplicated the original screen’s look of level 256 with our real-life PAC-MAN game, using four Cat dozers to create the effect.�
The participants controlling the Cat 236D3 skid steers using line-of-sight remote control systems were:
- PAC-MAN � Jim Kosner of JIMAX Landscaping & Demolition, Peoria, Ill.
- BLINKY � Joey Stone, NASCAR/Richard Childress Racing (RCR) eSports driver of the #8 Virtual Cat car
- INKY � Alfonso Farjardo of Horsepower Site Services, Charlotte, N.C., a Caterpillar Global Operator Challenge regional finalist
- CLYDE � Tom Gardocki, The Dirt Ninja, social media influencer, professional heavy equipment operator in landscaping and construction
- PINKY � BLITZ, social media influencer, YouTube gaming content creator and civil engineer
Source: Caterpillar Press Release
Continuing the company’s successful Cat Trials series, a total of eight videos which have logged more than 18 million views, Caterpillar released its first new Cat Trial video in four years. The Cat Trial #9: PAC-MAN� takes on the video-gaming world to celebrate Caterpillar’s 95th anniversary, while PAC-MAN celebrates its 40th anniversary, by showcasing Cat® products, technology and services.“These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,� saysVictoria Keese Morrissey, Global Marketing and Brand Director, Caterpillar. “Challenges the ghosts pose to PAC-MAN strike a unique metaphor for obstacles lurking around each corner of the jobsite. POWER PELLETS represent the role Cat dealer services play in helping our customers overcome these challenges.”The Cat Trial #9: PAC-MAN plays out on a 162.4-ft x 180.4-ft (49.5-m x 55-m) version of the iconic PAC-MAN gameboard�19,040 per cent larger than the original scale of the maze on the classic arcade screen—and was built and played using the latest Cat equipment as well as grade and remote technology.Commenting on the collaboration,Yutaka Fuse, Head � PAC-MAN Licensing & Branding Team for BANDAI NAMCO Entertainment Inc(owners of the PAC-MAN brand), said, “We appreciate Caterpillar approaching us and giving a nod to PAC-MAN’s 40th anniversary in a truly unique way, and we were excited to work with them. It’s amazing how Caterpillar’s equipment was able to precisely recreate the iconic PAC-MAN maze in the real world on such a grand scale. We were astonished by the final product.”Gameboard constructionThe original PAC-MAN gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator, eliminating the need for stakes and grade checkers, saving time in the construction. In total, 70 labour hours were required for the 336 to create the life-size gameboard. Roughly 6,880 cu yd (195 cu m) of cut/fill dirt was removed to build the maze that was comprised 151 corners and 4-ft tall (1.2 m) walls. Support equipment to construct the gameboard, also using Cat GRADE with 3D to ensure they followed the same plan, included multiple field prep Cat dozers, Cat wheel loaders, a 323 excavator, trucks and water wagons.“Cat GRADE with 3D enabled the workers to only handle material one time for digging, loading, hauling and dumping,� explains J Archie Lyons, Creative Director, Global Brand Strategy and Activation for Caterpillar. “Reducing material handling is just one of the challenges our customers face, and Cat Grade technology greatly enhances jobsite efficiency.”Five Cat 236D3 remote controlled skid-steer loaders, rented from The Cat Rental Store, were used for play to represent PAC-MAN and the four ghosts � BLINKY, INKY, CLYDE and PINKY. PAC-MAN and ghost avatars placed atop the Cat loaders could be seen above the maze walls.The four-corner POWER PELLETS that put PAC-MAN on the offensive represent Cat dealer services—Customer Value Agreements, Repair Options, Cat Financial and Cat App helping with fleet management, financing and maintenance, Cat Services give customers an extra efficiency boost in the field.Caterpillar also stayed true to the original game by including fruit bonuses, represented by Cat parts boxes. Fruit is how PAC-MAN earns points, which in turn helps to earn additional lives, like how Genuine Cat Parts allow customers to get more life out of their machines to get the job done.“As a unique surprise at the end, we wanted to pay homage to the original game, in a way only Caterpillar could. Due to available memory at the time, level 256 experiences an integer overflow and the right side of the board can’t be rendered,� explains Lyons. “We have duplicated the original screen’s look of level 256 with our real-life PAC-MAN game, using four Cat dozers to create the effect.”The participants controlling the Cat 236D3 skid steers using line-of-sight remote control systems were:PAC-MAN � Jim Kosner of JIMAX Landscaping & Demolition, Peoria, Ill.BLINKY � Joey Stone, NASCAR/Richard Childress Racing (RCR) eSports driver of the #8 Virtual Cat carINKY � Alfonso Farjardo of Horsepower Site Services, Charlotte, N.C., a Caterpillar Global Operator Challenge regional finalistCLYDE � Tom Gardocki, The Dirt Ninja, social media influencer, professional heavy equipment operator in landscaping and constructionPINKY � BLITZ, social media influencer, YouTube gaming content creator and civil engineerSource: Caterpillar Press Release
Next Story
3i Infotech Reports Rs 7.25 Bn Revenue for FY25
3i Infotech, a leading provider of digital transformation, technology services and technology solutions, announced its consolidated financial results for the fourth quarter and full year FY25, ended on March 31st, 2025. The company maintained its growth momentum, displaying consistent progress for the 3rd consecutive quarter.In Q4 FY25, 3i Infotech reported revenue of Rs 1.87 billion, reflecting steady performance compared to Rs 1.81 billion in Q3 FY25 and Rs 1.97 billion in Q4 FY24. The company delivered strong profitability improvements, with gross margin growing by 14.8 per cent Q-o-Q and 1..
Next Story
Emerald Finance Joins Baya PTE to Boost SME Bill Discounting
Emerald Finance is a dynamic company offering a spectrum of financial products and services including its flagship Earned Wage Access (EWA) in India, has entered into a strategic partnership with Singapore-based Baya PTE through its Indian subsidiary. This collaboration aims to strengthen bill discounting services for Small and Medium Enterprises (SMEs), enabling faster access to working capital and improved cash flow management.The initiative is designed to support SMEs that supply to large corporates such as JSW Steel, Delhivery, and PVR INOX, among others. By facilitating timely invoice dis..
Next Story
BLS E-Services Crosses Rs 5 Bn Revenue Mark in FY25
BLS E-Services, a technology-enabled digital service provider, announced its audited consolidated financial results for the quarter and full year period ended 31 March 2025.Speaking about the performance and recent updates, Shikhar Aggarwal, Chairman, BLS E- Services said, “We are delighted to report a remarkable performance in FY25, as we achieved several milestones during the fiscal year. FY25 marked our highest-ever financial performance, as we surpassed Rs 5 billion milestone in Total Income during the year, which was reported at Rs 5.45 billion, a notable YoY growth of 76 per cent. The ..