Bridgestone trains over 200 women as commercial drivers
14 Jul 2023
2 Min Read
CW Team
In a key women empowerment initiative, Bridgestone India has, in Indore trained over 200 women to become professional drivers and mechanics, under Yantrika programme in association with Samaan Society. Sixty women have been trained as two-wheeler mechanics and 149 as drivers. Since June 2023, ten of these women mechanics are part of 鈥淢echanic on Wheels鈥� service, providing servicing of two wheelers at people鈥檚 homes and emergency roadside repairs as per requirement. The services can be availed by all, within the city of Indore.
The first batch of these trainees has now become master trainers, and in turn is training other women. Most trainees have been employed in two-wheeler showrooms, service centres and some have even started their own garages. Continuing this success, Mechanic on Wheels is the latest offering under this programme.
鈥淏ridgestone prides itself as a mobility solutions provider as well as a company promoting diversity, equity and inclusivity. Our women empowerment initiatives are well combining our vision and our values. Training women as drivers and mechanics is a great example of it. One of the key pillars of mobility solutions is the development of trained talent. As more women opt for mobility, they look for identifiable support services. Training women in this core and unconventional sector was a result of the need for trained staff, and a reflection of women wanting to work in more mainstream sectors. These initiatives also give them financial independence. I congratulate these women who showed great dedication and strength in learning a new skill,鈥� said Stefano Sanchini, Managing Director, Bridgestone India.
Spread over three and a half months, the training for drivers includes driving skills, preventive maintenance and emergency repair. Soft skills training in English speaking, map reading, first aid, self-defence is also imparted. An insight to Women related law, Motor Vehicle Act, Insurance Act is also provided.
Bridgestone鈥檚 global CSR commitment places strategic focus on areas of Mobility, People & Environment. Bridgestone India, aligned to this commitment reaches out to various communities with specially curated programmes.
In a key women empowerment initiative, Bridgestone India has, in Indore trained over 200 women to become professional drivers and mechanics, under Yantrika programme in association with Samaan Society. Sixty women have been trained as two-wheeler mechanics and 149 as drivers. Since June 2023, ten of these women mechanics are part of 鈥淢echanic on Wheels鈥� service, providing servicing of two wheelers at people鈥檚 homes and emergency roadside repairs as per requirement. The services can be availed by all, within the city of Indore.The first batch of these trainees has now become master trainers, and in turn is training other women. Most trainees have been employed in two-wheeler showrooms, service centres and some have even started their own garages. Continuing this success, Mechanic on Wheels is the latest offering under this programme.鈥淏ridgestone prides itself as a mobility solutions provider as well as a company promoting diversity, equity and inclusivity. Our women empowerment initiatives are well combining our vision and our values. Training women as drivers and mechanics is a great example of it. One of the key pillars of mobility solutions is the development of trained talent. As more women opt for mobility, they look for identifiable support services. Training women in this core and unconventional sector was a result of the need for trained staff, and a reflection of women wanting to work in more mainstream sectors. These initiatives also give them financial independence. I congratulate these women who showed great dedication and strength in learning a new skill,鈥� said Stefano Sanchini, Managing Director, Bridgestone India.Spread over three and a half months, the training for drivers includes driving skills, preventive maintenance and emergency repair. Soft skills training in English speaking, map reading, first aid, self-defence is also imparted. An insight to Women related law, Motor Vehicle Act, Insurance Act is also provided.Bridgestone鈥檚 global CSR commitment places strategic focus on areas of Mobility, People & Environment. Bridgestone India, aligned to this commitment reaches out to various communities with specially curated programmes.
Next Story
3i Infotech Reports Rs 7.25 Bn Revenue for FY25
3i Infotech, a leading provider of digital transformation, technology services and technology solutions, announced its consolidated financial results for the fourth quarter and full year FY25, ended on March 31st, 2025. The company maintained its growth momentum, displaying consistent progress for the 3rd consecutive quarter.In Q4 FY25, 3i Infotech reported revenue of Rs 1.87 billion, reflecting steady performance compared to Rs 1.81 billion in Q3 FY25 and Rs 1.97 billion in Q4 FY24. The company delivered strong profitability improvements, with gross margin growing by 14.8 per cent Q-o-Q and 1..
Next Story
Emerald Finance Joins Baya PTE to Boost SME Bill Discounting
Emerald Finance is a dynamic company offering a spectrum of financial products and services including its flagship Earned Wage Access (EWA) in India, has entered into a strategic partnership with Singapore-based Baya PTE through its Indian subsidiary. This collaboration aims to strengthen bill discounting services for Small and Medium Enterprises (SMEs), enabling faster access to working capital and improved cash flow management.The initiative is designed to support SMEs that supply to large corporates such as JSW Steel, Delhivery, and PVR INOX, among others. By facilitating timely invoice dis..
Next Story
BLS E-Services Crosses Rs 5 Bn Revenue Mark in FY25
BLS E-Services, a technology-enabled digital service provider, announced its audited consolidated financial results for the quarter and full year period ended 31 March 2025.Speaking about the performance and recent updates, Shikhar Aggarwal, Chairman, BLS E- Services said, 鈥淲e are delighted to report a remarkable performance in FY25, as we achieved several milestones during the fiscal year. FY25 marked our highest-ever financial performance, as we surpassed Rs 5 billion milestone in Total Income during the year, which was reported at Rs 5.45 billion, a notable YoY growth of 76 per cent. The ..
