CEAT Specialty Expands with Camso, Eyes Global Growth
26 Feb 2025
3 Min Read
CW Team
CEAT Specialty, the off-highway tyre (OHT) division of CEAT, is ramping up its global expansion strategy, aiming for a 70-30 export-domestic revenue split in the coming years. With exports currently contributing 50% of total sales, the company is strengthening its position in international markets through acquisitions, capacity expansion, and sustainability initiatives.
A key move in this direction is CEAT Specialty鈥檚 acquisition of Camso, a leading global OHT solutions provider. The deal significantly enhances CEAT鈥檚 presence in North America and the European Union鈥攂oth high-margin markets with strong growth potential.
鈥淥ur decision to focus more on our international business is closely tied to our recent definitive agreement to acquire Camso, which has significant operations in both the European Union and North America. As a result of this proposed acquisition, we anticipate a natural shift in our business split towards these regions. Additionally, these markets offer more favorable margins, which makes them an attractive focus for our growth strategy,鈥� said Amit Tolani, Chief Executive of CEAT Specialty.
Beyond the US and Europe, CEAT is also targeting Latin America, Australia, and parts of Asia, where demand for OHTs is rising. To support its export-driven growth, the company is expanding its Ambernath plant, aligning production capacity with global demand.
Capacity Expansion & R&D Investments
CEAT Specialty is boosting production capacity at its Ambernath plant, reinforcing its manufacturing capabilities. The company鈥檚 overall capacity stands at 500 tonnes per day across four plants, with an additional 350 tonnes per day expected from the Camso acquisition.
Simultaneously, the company is investing $25-30 million in research and development, with a strong focus on digital innovation, simulation technology, and intelligent tyre solutions. CEAT is developing tyres embedded with chips for predictive analytics in port applications and is also working on airless tyre technology in partnership with an Israeli startup.
Sustainability at the Core
Sustainability remains a priority for CEAT Specialty. The company鈥檚 鈥楽ustained Max鈥� range incorporates eco-friendly materials like rice husk silica. Currently, 38-39% of its product portfolio consists of sustainable materials, with a target of increasing this to 54-55% over the next two to three years.
While European customers are more receptive to sustainable products, wider adoption will depend on customers' willingness to pay a premium. With the global OHT market expected to grow at a CAGR of 6-7% over the next five years, CEAT Specialty鈥檚 strategic investments in exports, capacity expansion, product diversification, and sustainability position it for substantial market share growth. The company is also strengthening its dealer network and digital capabilities to reinforce its foothold in key global markets.
CEAT Specialty, the off-highway tyre (OHT) division of CEAT, is ramping up its global expansion strategy, aiming for a 70-30 export-domestic revenue split in the coming years. With exports currently contributing 50% of total sales, the company is strengthening its position in international markets through acquisitions, capacity expansion, and sustainability initiatives.
A key move in this direction is CEAT Specialty鈥檚 acquisition of Camso, a leading global OHT solutions provider. The deal significantly enhances CEAT鈥檚 presence in North America and the European Union鈥攂oth high-margin markets with strong growth potential.
鈥淥ur decision to focus more on our international business is closely tied to our recent definitive agreement to acquire Camso, which has significant operations in both the European Union and North America. As a result of this proposed acquisition, we anticipate a natural shift in our business split towards these regions. Additionally, these markets offer more favorable margins, which makes them an attractive focus for our growth strategy,鈥� said Amit Tolani, Chief Executive of CEAT Specialty.
Beyond the US and Europe, CEAT is also targeting Latin America, Australia, and parts of Asia, where demand for OHTs is rising. To support its export-driven growth, the company is expanding its Ambernath plant, aligning production capacity with global demand.
Capacity Expansion & R&D Investments
CEAT Specialty is boosting production capacity at its Ambernath plant, reinforcing its manufacturing capabilities. The company鈥檚 overall capacity stands at 500 tonnes per day across four plants, with an additional 350 tonnes per day expected from the Camso acquisition.
Simultaneously, the company is investing $25-30 million in research and development, with a strong focus on digital innovation, simulation technology, and intelligent tyre solutions. CEAT is developing tyres embedded with chips for predictive analytics in port applications and is also working on airless tyre technology in partnership with an Israeli startup.
Sustainability at the Core
Sustainability remains a priority for CEAT Specialty. The company鈥檚 鈥楽ustained Max鈥� range incorporates eco-friendly materials like rice husk silica. Currently, 38-39% of its product portfolio consists of sustainable materials, with a target of increasing this to 54-55% over the next two to three years.
While European customers are more receptive to sustainable products, wider adoption will depend on customers' willingness to pay a premium. With the global OHT market expected to grow at a CAGR of 6-7% over the next five years, CEAT Specialty鈥檚 strategic investments in exports, capacity expansion, product diversification, and sustainability position it for substantial market share growth. The company is also strengthening its dealer network and digital capabilities to reinforce its foothold in key global markets.
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