LG, Kia Unveil AI Mobility Concept at 2025 Seoul Mobility Show
08 Apr 2025
2 Min Read
CW Team
LG Electronics has teamed up with Kia to unveil a cutting-edge concept in AI-powered mobility鈥攖he Spielraum concept car鈥攁t the 2025 Seoul Mobility Show. This collaboration aims to redefine the in-vehicle experience, blending LG鈥檚 intelligent home technologies with Kia鈥檚 Platform Beyond Vehicle (PBV) architecture to create personalised, multifunctional mobile spaces.
The partnership, formalised through a Memorandum of Understanding (MoU), showcases a shared vision of mobility as an extension of smart living. Together, LG and Kia are pushing boundaries by transforming vehicles into fully integrated lifestyle environments.
A 亚博体育官网首页 on Wheels
The Spielraum concept features two adaptable cabin experiences:
Spielraum Studio 鈥� Designed for entrepreneurs on the move, this mobile workspace integrates LG鈥檚 modular Styler, a smart mirror, and even a coffee machine. The system leverages AI-powered assistance to manage daily routines, offering services like personalised clothing care based on user schedules.
Spielraum Glow 鈥� Built for leisure lovers, this variant caters to the car camping and picnic trend with built-in refrigerator, Lightwave oven, and wine cellar, all enhanced by LG鈥檚 signature MoodUP鈩� panels that adjust cabin lighting to match the user鈥檚 mood or style.
AI-Powered Connectivity
At the core of this innovation is LG ThinQ ON鈩�, an AI-powered smart hub that provides real-time interaction, automated appliance control, and lifestyle assistance. Using generative AI, it delivers conversational support, manages schedules, and connects with external services like restaurant reservations, laundry, and food delivery鈥攁ll from within the vehicle.
A Vision for Affectionate Intelligence
The Spielraum marks another step in LG鈥檚 broader strategy, building on its LG Mobility Experience (MX) platform launched at CES 2025. This initiative extends the company鈥檚 AI solutions beyond home environments into commercial and mobile settings, championing its philosophy of Affectionate Intelligence鈥攖echnology that anticipates and enhances individual lifestyles through thoughtful personalisation.
Mr. Lyu Jae-cheol, President of LG 亚博体育官网首页 Appliance & Air Solution Company, stated:
"We are excited to bring our advanced AI space solutions to the PBV market through this collaboration with Kia. This initiative enables LG to expand its AI-powered lifestyle innovations beyond homes into the broader mobility space."
With the Spielraum concept, LG and Kia are not only showcasing the future of smart mobility but also laying the groundwork for AI-integrated living on the move, reshaping how we perceive and experience personal transport.
LG Electronics has teamed up with Kia to unveil a cutting-edge concept in AI-powered mobility鈥攖he Spielraum concept car鈥攁t the 2025 Seoul Mobility Show. This collaboration aims to redefine the in-vehicle experience, blending LG鈥檚 intelligent home technologies with Kia鈥檚 Platform Beyond Vehicle (PBV) architecture to create personalised, multifunctional mobile spaces.
The partnership, formalised through a Memorandum of Understanding (MoU), showcases a shared vision of mobility as an extension of smart living. Together, LG and Kia are pushing boundaries by transforming vehicles into fully integrated lifestyle environments.
A 亚博体育官网首页 on Wheels
The Spielraum concept features two adaptable cabin experiences:
Spielraum Studio 鈥� Designed for entrepreneurs on the move, this mobile workspace integrates LG鈥檚 modular Styler, a smart mirror, and even a coffee machine. The system leverages AI-powered assistance to manage daily routines, offering services like personalised clothing care based on user schedules.
Spielraum Glow 鈥� Built for leisure lovers, this variant caters to the car camping and picnic trend with built-in refrigerator, Lightwave oven, and wine cellar, all enhanced by LG鈥檚 signature MoodUP鈩� panels that adjust cabin lighting to match the user鈥檚 mood or style.
AI-Powered Connectivity
At the core of this innovation is LG ThinQ ON鈩�, an AI-powered smart hub that provides real-time interaction, automated appliance control, and lifestyle assistance. Using generative AI, it delivers conversational support, manages schedules, and connects with external services like restaurant reservations, laundry, and food delivery鈥攁ll from within the vehicle.
A Vision for Affectionate Intelligence
The Spielraum marks another step in LG鈥檚 broader strategy, building on its LG Mobility Experience (MX) platform launched at CES 2025. This initiative extends the company鈥檚 AI solutions beyond home environments into commercial and mobile settings, championing its philosophy of Affectionate Intelligence鈥攖echnology that anticipates and enhances individual lifestyles through thoughtful personalisation.
Mr. Lyu Jae-cheol, President of LG 亚博体育官网首页 Appliance & Air Solution Company, stated:
We are excited to bring our advanced AI space solutions to the PBV market through this collaboration with Kia. This initiative enables LG to expand its AI-powered lifestyle innovations beyond homes into the broader mobility space.
With the Spielraum concept, LG and Kia are not only showcasing the future of smart mobility but also laying the groundwork for AI-integrated living on the move, reshaping how we perceive and experience personal transport.
Next Story
unWOOD transforms plastic waste into durable wood alternative
unWOOD, a breakthrough innovation, is converting hard-to-recycle plastic waste into a durable alternative to natural wood. Developed through a proprietary process called Intelligent Compounding, unWOOD uses a Macro Molecular Fiber Matrix (MMFM) structure to replicate the strength, look, and feel of hardwood鈥攚ithout the environmental cost.Conceptualised by Dr Babu Padmanabhan, the material addresses key flaws in traditional plastic recycling by consuming minimal energy, using zero water, and generating no microplastics. 鈥淎ny application that introduces plastics into areas where it cannot be..
Next Story
India's first AI-integrated campus announced in Noida
Yashoda Hospital and Bhutani Infra have announced plans to develop India鈥檚 first fully AI-integrated mixed-use campus in Greater Noida West. The upcoming project will feature a hospital, retail spaces, offices, SOHOs, serviced apartments, and a hotel鈥攁ll operating within a self-learning, generative AI-powered ecosystem.The AI-first campus will integrate real-time data systems, predictive analytics, and adaptive infrastructure to offer personalised experiences across functions. From AI-enabled footfall tracking and dynamic energy optimisation to smart F&B and retail insights, the develo..
Next Story
Postal Dept Unveils Stamp Honouring 125 Years of Kodaikanal Observatory
The Department of Posts is proud to release a commemorative postage stamp celebrating 125 years of the Kodaikanal Solar Observatory (KSO). Recognising the legacy of the KSO through this special stamp is a fitting tribute to one of India鈥檚 most significant scientific institutions and highlights the nation鈥檚 long-standing contribution to global science.The Commemorative stamp was released by S Rajendra Kumar, Chief Postmaster General, Karnataka Circle in the gracious presence of A S Kiran Kumar, Chairperson, Governing Council, IIA and Former Chairman, ISRO and other esteemed guests at Indian..
