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A recent report highlights a notable surge in credit demand in non-metro cities such as Kanpur and Barabanki. The report underscores the expanding financial activity and increasing access to credit facilities in these regions, indicating broader economic growth and development outside major urban centres. Cities like Kanpur and Barabanki have experienced a significant uptick in credit demand, reflecting growing consumer confidence and economic resilience in non-metro areas. Factors such as rising disposable incomes, improved infrastructure, and government initiatives to promote financial inclusion have contributed to the heightened demand for credit products and services. The surge in credit demand in non-metro cities signifies a shift in banking and finance dynamics, with financial institutions expanding their footprint and offerings to cater to the evolving needs of customers in these regions. This trend also highlights the untapped potential and opportunities for growth in India's hinterland, where access to formal banking and credit facilities has traditionally been limited. As non-metro cities continue to drive economic expansion and urbanisation, the surge in credit demand reflects the increasing role of financial services in supporting local businesses, entrepreneurship, and consumer spending. The report's findings underscore the importance of inclusive financial development and the need for tailored financial solutions to meet the diverse needs of customers across different geographies and socio-economic segments.