Porsche upbeat on indian growth amid sustainability focus

24 Aug 2023 CW Team

German luxury car manufacturer Porsche is optimistic about its growth prospects in the Indian market due to the country's robust momentum and commitment to sustainable technologies and infrastructure development. Detlev von Platen, Porsche AG's Executive Board member for sales and marketing, expressed enthusiasm during his inaugural visit to India, highlighting the nation's rapid economic expansion, evolving education landscape, and welcoming attitude towards investments. While not currently planning local assembly, Porsche aims to solidify its brand presence in India through value-oriented growth strategies, establishing unique customer destinations, and focusing on credibility.

Having witnessed a 64% volume increase to 779 units in the previous year, Porsche boasts eight dealer partners in India, with plans to expand to 10 by year-end. Platen views India not merely as an emerging market but as a leader in software and IT development, underscoring Porsche's long-term commitment to the country. Porsche's electric vehicle (EV) Taycan garnered over 10% of Indian sales last year, demonstrating a favorable reception of EV technology. The company's global electrification goal involves 50% of its portfolio being electric by 2025 and around 80% by 2030. India will witness the launch of the all-electric Macan in 2024, followed by the two-door sports car 718 and a new electric Cayenne.

However, the pace of electric mobility's adoption in India hinges on infrastructure advancements in charging systems. Porsche's bullish stance on growth aligns with the brand's appeal to a diverse customer base, including the emerging Gen Z demographic. The average age of Indian Porsche buyers is already ten years lower than in Europe, indicating a promising future for the luxury automaker in the Indian market.

Products

19 May 2025

unWOOD transforms plastic waste into durable wood alternative

unWOOD, a breakthrough innovation, is converting hard-to-recycle plastic waste into a durable alternative to natural wood. Developed through a proprietary process called Intelligent Compounding, unWOOD uses a Macro Molecular Fiber Matrix (MMFM) structure to replicate the strength, look, and feel of hardwood鈥攚ithout the environmental cost.Conceptualised by Dr Babu Padmanabhan, the material addresses key flaws in traditional plastic recycling by consuming minimal energy, using zero water, and generating no microplastics. 鈥淎ny application that introduces plastics into areas where it cannot be..

Real Estate

19 May 2025

H盲fele launches Matrix undermount runners range

H盲fele has introduced its new Matrix range of undermount runners, designed to enhance drawer motion across kitchens, wardrobes, bathroom units, and more.Available in four weight capacities and a wide range of lengths, the Matrix undermount runners support diverse drawer designs. The 40 kg and 60 kg variants feature synchronised technology for superior motion and drawer stability. All runners come with an integrated soft-close mechanism to ensure smooth and noiseless operation.This in-house range is ideal for kitchen cabinets, bed storage units, living room furniture and bathroom drawers, offe..

Real Estate

19 May 2025

India's first AI-integrated campus announced in Noida

Yashoda Hospital and Bhutani Infra have announced plans to develop India鈥檚 first fully AI-integrated mixed-use campus in Greater Noida West. The upcoming project will feature a hospital, retail spaces, offices, SOHOs, serviced apartments, and a hotel鈥攁ll operating within a self-learning, generative AI-powered ecosystem.The AI-first campus will integrate real-time data systems, predictive analytics, and adaptive infrastructure to offer personalised experiences across functions. From AI-enabled footfall tracking and dynamic energy optimisation to smart F&B and retail insights, the develo..