JK Tyre drives into rural India with new retail model

09 May 2025 CW Team

JK Tyre & Industries has launched its 鈥楯K Tyre Steel Wheels鈥� retail outlet in Farrukhnagar, Haryana, marking the start of a dedicated rural expansion programme. Targeting towns with populations under one lakh, the initiative aims to strengthen the company's last-mile footprint and promote rural entrepreneurship. Over the next three months, JK Tyre will expand across Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu and Telangana, with a pan-India rollout to follow later in the year. The centres will serve as one-stop destinations for tyre-related needs, offering the full product range, competitive pricing, tyre services, and an instant claim facility for non-truck tyres 鈥� a first for these regions. Managing Director Anshuman Singhania said, 鈥淲e are not just building retail points; we are also enabling entrepreneurship and access. These centres will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence.鈥� The company is onboarding local entrepreneurs to manage the centres, integrating them into its national distribution network and fostering grassroots employment. With over 900 exclusive outlets and 6,000+ partners nationwide, JK Tyre continues to reinforce its position as a market leader in mobility solutions.

JK Tyre

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