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JSW Steel, part of JSW Group, has recently rolled-out JSW Radiance, a steel colour-coated product range in high-gloss feature with multiple variants. JSW Radiance has varied properties like anti-microbial, anti-graffiti, anti-dust, antistatic & cool roof system.聽JSW Radiance can be tailored among one of the above properties mentioned based on the requirements. The new product has various applications such as warehousing, appliances, cold storage, hospitals etc. The new product has cool roof properties, especially for the warehousing sector.Based on colour & shades chosen, cool roof property of the new product ensures lower temperature inside the shed as compared to outside. Warehousing is the highest volume generator for this segment and has witnessed escalating growth over the last few years as warehousing needs grew following the growth of ecommerce industry in India.聽The company also foresees new growth opportunity in appliances, cold storage, hospitals and interior panels applications for the new product as demand for variants like anti-microbial products is growing with health & safety becoming a priority for consumers.聽Looking at these emerging segments, JSW Radiance has launched with anti-microbial & anti dust properties. The special anti-microbial coating provides health security by inhibiting the growth of harmful bacteria in a cost-effective way throughout the product's service life.The new launch also indicates that the businesses are regularising gradually.聽