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The Indian government has called on airlines to exercise moderation in setting air ticket prices, aiming to ensure fairness and prevent exorbitant fares. This directive follows rising concerns among consumers about fluctuating ticket prices, which have recently surged due to increased demand and operational costs. The Ministry of Civil Aviation has engaged with major airlines to discuss the issue and has emphasised the importance of transparent and reasonable pricing practices. The government?s move comes in response to growing public dissatisfaction and complaints regarding high ticket prices, particularly during peak travel seasons. Officials have stressed that while airlines need to cover operational costs and generate profits, they must balance this with the need to offer affordable options for passengers. The ministry is encouraging airlines to consider implementing dynamic pricing models that reflect market conditions without excessively burdening travellers. The government is also considering introducing regulatory measures to monitor and control ticket pricing more effectively. This could involve setting price caps during peak times or requiring airlines to provide advance notice of significant fare increases. The call for moderation in pricing aims to protect consumer interests while ensuring that airlines remain financially viable. The government?s intervention seeks to foster a fair competitive environment in the aviation sector, where passengers can benefit from reasonable fares without compromising on the quality of service.