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Cement is an irreplaceable material, vital for the infrastructure that underpins a green economy. While we are fully committed to decarbonising, this journey will require more than just plans 鈥� it demands collaborative action. The decarbonisation bank offers a promising avenue for scaling up innovation and attracting the necessary investment to meet the ambitious 2040 goals. To be truly effective, funding must be fairly distributed between developed and emerging markets, ensuring that all regions can accelerate the transition to low-carbon cement. With the right support, decarbonisation is not just possible鈥攊t is within reach.鈥� Emir Adig眉zel, Founder of the World Cement Association and Executive Chairman of ACG International, on the European Commission鈥檚 renewed commitment to a 90 per cent emissions reduction by 2040, including support for the steel and cement industries in their transition. He said 鈥淭he cement industry welcomes the European Commission鈥檚 commitment to decarbonisation, particularly the creation of a decarbonisation bank, which is a crucial step in helping industries like ours achieve net-zero emissions. As highlighted in the World Cement Association鈥檚 latest white paper, the cement sector will require $200 billion in investment by 2050 to fully decarbonise, making financial support essential. The World Cement Association is the original international cement association and represents the cement industry and its stakeholders. Corporate Members are cement producers and have equal rights regardless of size or nationality. WCA connects members across the world and provides practical help to improve competitiveness and sustainability.