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The industry is focusing on environment-friendly products along with sustainable processes and technology. Ceramic tiles are environment-friendly as they are made of clay, sand and glass, points out Ishvinder Kaur,聽Creative Director & Founder Principal,聽ivpartners. 鈥淲ith most made out of recyclable content, they reduce energy use by keeping the region cool even during high temperatures.鈥� Also, most sanitaryware products today come with water-saving technology. As Jimmy Mistry, Chairman & Managing Director,聽Della, says, 鈥淎ll WCs currently used with flush tanks consume less water. Dual flushing systems, especially, use less water compared to the flush valves of the past.鈥� With most of these products being manufactured in India, and coming from within a 500-km radius, the carbon footprint is also reduced. Atul Sanghvi, Executive Director & CEO,聽CERA Sanitaryware, shares that CERA, too, has focused on developing water-saving products. 鈥淲e modified the designs of WCs, because of which we are able to send less water down the drain.鈥� 鈥淥ur 鈥榗ool-roof鈥� tiles, thinner and robust large Porselano glazed vitrified tiles and multiple collections of Endura Industrial tiles feature superior technical parameters to perform and intervene less in nature by replacing natural stone,鈥� says Dinesh聽Vyas, Marketing head,聽H&R Johnson. Similarly, in sanitaryware, the company has options that use less water. 鈥淛ohnson products are manufactured in highly energy-efficient factories and we also recycle to the extent that technology supports.鈥� For its part, Asian Granito India (AGIL) offers the market the eco-friendly Eco-Bianco tiles range for terrace. As Kamlesh Patel, Chairman and Managing Director,聽Asian Granito India, says, 鈥淭hese are solar reflective roof tiles have SRI of 87.鈥� Orientbell鈥檚 manufacturing units are ISO 14001:2015 certified (the most complete global expression for environment-friendliness) and it has been awarded OHSAS 18001 certification for health and safety standards. 鈥淣o wastewater is ever discharged from our factory,鈥� affirms聽Alok Aggarwal, CMO,聽Orient聽Bell. SHRIYAL SETHUMADHAVAN