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When it comes to execution, Anant Raj, established in 1969, has significantly transitioned from a contractor to a developer. In the past, it operated as one of the largest contractors in Delhi, contributing to construction of about 30,000 houses for the Delhi Development Authority (DDA). Notable constructions include the prestigious ASIAD Village Complex built by DDA for the 1982 Asian Games. Virtually all its projects, spanning over 18 million sq ft (excluding projects transferred to demerged entities), have been constructed by its inhouse team. 鈥淥ur ecosystem and project plans position us strongly for the next five years, maintaining our current development pace. This does not account for the development of a 100-acre land parcel in South Delhi and NH-8 Delhi, which reinforces our growth trajectory,鈥� says Amit Sarin, Managing Director, Anant Raj, as he shares his views about future plans and the industry with R SRINIVASAN. Excerpts:In view of 50 years in Delhi and Gurugram, how does the firm leverage the 鈥榝ear of missing out鈥� (FOMO) strategy to hike sales in luxury and ultra-luxury homes?The most important factors for growth are 鈥榣ocation鈥�, 鈥榩ermission鈥� and 鈥榚xecution鈥� of projects. So limited availability of land in established locations and failure to deliver projects within the timeframe may impact the growth of luxury homes. However, Anant Raj holds one of the largest land parcels, aggregating about 200 acre of land, off Golf Course Extension Road, Gurugram, which is the most premium locality of Gurgaon... To read the full story, CLICK HERE