Lessons from the Year of
Covid and what our industry can teach us now about it. Shashidhar Nanjundaiah explains.
It was the Year of Covid.
But 2020 was also a year of surprises, both pleasant and unpleasant. It was
also a year of learning, both steep and quick. It was a year when the industry
realised it was time to take charge. It was a humbling, ego-crushing year for
most of us. It was certainly a year when business owners realised that letting
go of conventional controls was not easy, yet necessary—and the results were
mostly surprising.
It was not the year when
it was business as usual. It was not a year when anything seemed normal. It was
not a year of sitting back and watching the machine chug away like in Charlie
Chaplin’s Modern Times, as the
protagonist struggled to keep pace with it. It was certainly not the year when
we could take human endeavour for granted.
So much happened this year
that, as Dr Brijesh Dixit tells us, it was a packed year of learning and
adapting, adopting and implementing, realising and rethinking.
As Anuj Puri—and singer —put it rightly, quoting Nietzsche: What doesn’t kill you makes
you stronger. The Year of Covid certainly seemed to fortify a lot, from human
systems to industrial systems, from professional to personal relationships.
This was the year that
put the human in Human Resources. As
Sunil Srivastava says, the year taught us to trust our people more. What did
that do to human relations? No, I mean as the department. Sorry, that was Human
Relations. As a department. Isn’t that what we should be calling it anyway?
Humans turned out more than resources. Never liked that word anyway.
It was, therefore, a
year of rediscovery and reinvention of processes and thought. The
year forced the industry to reorient their focus to stuff that’s beyond time
and space. Quite literally, it seems. People worked longer hours and from all
over the world. It was a year that made geography redundant—at least for now.
And when did our straitjacketed industries last have people attend meetings in
shorts and t-shirts? As Arvind Subramanian points out, it was a year when we
learnt to experiment.
Our belief that what we
see is what we get went out the window. And while at it, as AAV Ranga says, it
crushed our ego in a way as to make us think, beyond our hubris, at not merely adopting, but adapting, as Mario Schmidt points out: Adapt and seize, adapt and
seize. That’s the new continuum, it seems. We have for too long assumed that
change comes with crisis. As Gopal Sarda suggests, perhaps we should rethink
that convenient norm ... for a change.
But let us not forget
that a step forward also took us back in time in some ways. Remember the
pre-Liberalisation days when, in hindsight, we were minimalistic? This year has
reminded us to value minimalism, as Arnab Ghosh and Nalin J Gupta superbly
remind us.
Of course, the year is
over but the new normal continues. Nothing can substitute the physicality of
the spaces we occupy and the security that brick-and-mortar brings. Yet.
Thankfully. The new year has to be better not because somehow things will come
“back to normal�, but because we will continue in the new normal we just
created in the Year of Covid.
Lessons from the Year of
Covid and what our industry can teach us now about it. Shashidhar Nanjundaiah explains.It was the Year of Covid.
But 2020 was also a year of surprises, both pleasant and unpleasant. It was
also a year of learning, both steep and quick. It was a year when the industry
realised it was time to take charge. It was a humbling, ego-crushing year for
most of us. It was certainly a year when business owners realised that letting
go of conventional controls was not easy, yet necessary—and the results were
mostly surprising.
It was not the year when
it was business as usual. It was not a year when anything seemed normal. It was
not a year of sitting back and watching the machine chug away like in Charlie
Chaplin’s Modern Times, as the
protagonist struggled to keep pace with it. It was certainly not the year when
we could take human endeavour for granted.
So much happened this year
that, as Dr Brijesh Dixit tells us, it was a packed year of learning and
adapting, adopting and implementing, realising and rethinking.
As Anuj Puri—and singer Kelly
Clarkson—put it rightly, quoting Nietzsche: What doesn’t kill you makes
you stronger. The Year of Covid certainly seemed to fortify a lot, from human
systems to industrial systems, from professional to personal relationships.
This was the year that
put the human in Human Resources. As
Sunil Srivastava says, the year taught us to trust our people more. What did
that do to human relations? No, I mean as the department. Sorry, that was Human
Relations. As a department. Isn’t that what we should be calling it anyway?
Humans turned out more than resources. Never liked that word anyway.
It was, therefore, a
year of rediscovery and reinvention of processes and thought. The
year forced the industry to reorient their focus to stuff that’s beyond time
and space. Quite literally, it seems. People worked longer hours and from all
over the world. It was a year that made geography redundant—at least for now.
And when did our straitjacketed industries last have people attend meetings in
shorts and t-shirts? As Arvind Subramanian points out, it was a year when we
learnt to experiment.
Our belief that what we
see is what we get went out the window. And while at it, as AAV Ranga says, it
crushed our ego in a way as to make us think, beyond our hubris, at not merely adopting, but adapting, as Mario Schmidt points out: Adapt and seize, adapt and
seize. That’s the new continuum, it seems. We have for too long assumed that
change comes with crisis. As Gopal Sarda suggests, perhaps we should rethink
that convenient norm ... for a change.
But let us not forget
that a step forward also took us back in time in some ways. Remember the
pre-Liberalisation days when, in hindsight, we were minimalistic? This year has
reminded us to value minimalism, as Arnab Ghosh and Nalin J Gupta superbly
remind us.
Of course, the year is
over but the new normal continues. Nothing can substitute the physicality of
the spaces we occupy and the security that brick-and-mortar brings. Yet.
Thankfully. The new year has to be better not because somehow things will come
“back to normal�, but because we will continue in the new normal we just
created in the Year of Covid.
Team: Praharshi Saxena, Neeraja Hari, WinWin Creatives.
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